The Corner Dragoș Vodă
Where smart living meets urban lifestyle
Our fourth project with The Corner — and the one that proved the full power of a long-term partnership. 35 units sold out in 9 months, with a 7.3% lead-to-sale conversion rate, €750 cost per sale, and 13% of sales driven by email nurture of our existing database.
The Project
35 apartments sold in 9 months.
The Concept
The Corner Dragoș Vodă is a boutique residential development of 35 units in Sector 3, Bucharest, developed by SSAT+ and SICOR. The project carries the DNA of The Corner brand — compact, well-designed apartments that sit at the intersection of smart living and urban lifestyle. That’s where the name comes from: The Corner, the point where these two worlds meet.
This was our fourth collaboration with The Corner, following The Corner Floreasca, The Corner Ocolului, and The Corner Armenească. Four projects. Same developers. Same agency. That kind of continuity doesn’t just build trust — it builds a machine.
Our Strategic Approach
Four projects deep, we had something invaluable: a database of hundreds of potential buyers who had engaged with previous Corner launches but hadn’t purchased. These weren’t cold contacts — they were people who already knew and trusted the brand. Keeping them engaged between projects and announcing the Dragoș Vodă launch directly to them was a core part of the strategy.
Beyond the database, three successful sell-outs gave us powerful social proof. We had real results to show — real numbers, real timelines, real buyer satisfaction. This made every ad, every landing page, and every email more credible. When you can say "we sold out three projects before this one," the fourth becomes much easier to sell.
What We Built
Proven playbook, fourth execution
Brand Evolution
Unified visual identity across all four Corner projects, evolving the brand while keeping the recognition built over three previous launches.
Web Platform
Updated website reflecting the Dragoș Vodă development with optimized lead capture and project presentation.
Performance Campaigns
Full-funnel Meta and Google campaigns leveraging three projects’ worth of conversion data and audience intelligence.
Email Nurture
Strategic reactivation of the existing buyer database — warm leads from Floreasca, Ocolului, and Armenească — driving 13% of total sales.
Campaign Implementation
Building on three sell-outs
The campaign architecture combined two engines: acquisition of new buyers through performance marketing, and reactivation of the existing database through targeted email sequences. For new audiences, we led with social proof — the track record of three sold-out Corner projects created instant credibility. For the database, we built anticipation with early-access messaging and exclusive viewing invitations.
The results from previous projects also refined our targeting. We knew the buyer profile intimately — age, income bracket, neighborhood preferences, decision timeline — and used this to build lookalike audiences that converted at significantly higher rates than cold targeting. The 7.3% lead-to-sale rate reflects a funnel where almost every lead was a genuine prospect.
Database Reactivation
Email sequences to hundreds of warm contacts from three previous Corner projects, offering early access and priority viewing slots.
Social Proof Acquisition
Performance campaigns leading with the track record — three sold-out projects, real buyer testimonials, and proven neighborhood value.
Conversion
Viewing-optimized campaigns with lead scoring, prioritizing high-intent prospects and feeding conversion data back into targeting.
Creative Deliverables
Campaign Results
9 months. 35 sales. Fourth sell-out.
The Corner Dragoș Vodă proved that long-term agency partnerships create compounding returns. Every previous project made the next one easier, faster, and more efficient to sell.
The Verdict
Four projects. One partnership. Zero guesswork.
The Corner Dragoș Vodă is what happens when strategy compounds over time. From Floreasca to Ocolului to Armenească to Dragoș Vodă, each project added data, refined the audience, and strengthened the brand. By the fourth launch, we weren’t experimenting — we were executing. A database of warm buyers, a track record of sell-outs, and a conversion engine tuned over years. That’s not marketing. That’s a partnership.