MARKETING FOR RESIDENTIAL DEVELOPERS & AGENCIES
From renders to sales. Faster.
Brand, campaigns, website, CRM and AI for residential developers in Romania, from our office in Bucharest.
- A brand that sells before the buyer reaches the site
- More scheduled viewings from qualified leads, not just form fills
- CRM, AI and automations so no lead gets lost in email or inbox


Trusted by leading developers and agencies
From scattered marketing to one predictable sales pipeline
The old way
- 'Impressions' and 'reach' reported as final results
- Manual follow-ups in Excel, WhatsApp, random CRMs
- Campaigns judged by likes, not booked viewings
- Lead quality unknown, sales team overwhelmed
- No history of conversations with potential buyers
- Generic presentations and weak market positioning
The ADACITY way
+35% MORE VIEWINGS- One partner for brand, campaigns, website and automation
- CRM, WhatsApp, SMS, email and AI assistant working together
- Dashboard with leads, cost per viewing, and conversion rates in real time
- Lead scoring and automations so sales teams talk only to real buyers
- Clear attribution: you know exactly which client each campaign brought
What you get
A full-funnel system built for residential sales
Clear project story and go-to-market plan
Consistent stream of qualified leads
Higher show-up rates, faster sales, less manual work
“Where we previously had a high volume of unqualified leads, today we're talking about a maximum of 10% invalid leads, the rest being people with real purchasing intent. The way they build campaigns educates the audience from the awareness phase, so the interaction with the sales team starts from a much higher level of understanding and intent.”
Mihaela Dumitriu
Marketing & Sales Director, City of Mara
Proven impact in residential projects, not just nice creatives

Grand Park Pipera
Premium residential complex in Pipera — 96 apartments fully sold in 2 years through a 360° marketing strategy.
Cost Per Lead
24-month campaign
Lead → Viewing
Conversion rate

ELA Cotroceni
Large-scale residential development with sustained, cost-efficient marketing performance.
Cost Per Sale
Average across campaign
Lead → Viewing
Conversion rate

Green Future Sinaia
Mountain residential project — 100% sold in 18 months through full-funnel digital and offline campaigns.
Cost Per Sale
18-month campaign
Lead → Viewing
Conversion rate
How working together actually looks
From first call to launch in 3 clear steps
60-minute project review
- You share plans, numbers, current challenges
- ADACITY reviews funnel, ads, site and data
- You get a short list of leaks and quick wins
Strategy & launch plan
- Workshops + research
- Positioning, messaging and media mix
- Roll-out calendar and KPIs
Build, launch, optimize
- Creatives, site/landing, campaigns live
- CRM + automation setup
- Weekly reporting and optimization
Why work with a real-estate-only marketing team
- Deep understanding of residential buyers, not just channels
- From brand to AI automations – one partner for the whole funnel
- Dashboards built for developers: price per sqm, sales velocity, lead quality
- Experience with off-plan, mixed-use and premium projects
- We speak the language of banks, investors and sales teams

Since 2016
Real estate focus
Questions developers usually ask
What types of projects do you work best with?
We specialize in residential real estate developments — from boutique apartments to large-scale communities. Our sweet spot is projects over 20 units where marketing can directly impact sales velocity. We also work with real estate agencies and land sellers who need a structured go-to-market strategy, and we take on commercial projects case by case.
Do you work with developers outside Bucharest?
Yes. Our office is in Bucharest, and we have worked on projects in Timișoara, Brașov, Constanța, Mamaia, Sinaia, Bacău and Botoșani. You'll find them all in our portfolio, next to the Bucharest ones.
What budgets make sense to start seeing results?
Most of our clients invest between 3,000-15,000 EUR/month in marketing. The ideal budget depends on your project scale and sales goals — for developments with 20+ units, we recommend integrated strategies covering branding, campaigns, and conversion. We always start with a diagnostic call to understand your project, timeline, and budget before recommending a plan.
Can we keep our current CRM and sales team?
Absolutely. We integrate with your existing workflow, not replace it. We work with the CRMs real estate teams use (REBS, Pipedrive, HubSpot, Salesforce or custom solutions) and connect our lead generation campaigns directly to your sales pipeline. Your team keeps selling — we feed them better leads, faster.
How fast can we see more qualified leads?
Paid campaigns on Google Ads and Meta Ads typically generate leads within the first week of launch. However, qualified lead volume stabilizes around week 3-4 as we optimize targeting, creatives, and landing pages based on real data. For organic channels (SEO, social media), expect meaningful traction in 2-3 months. We set clear KPIs from day one so you always know where you stand.
How do you measure performance?
We track the full funnel: impressions, clicks, cost per lead, lead quality score, showroom visits and, when your sales team shares data, actual conversions. You get a live dashboard with weekly reporting and monthly strategy reviews. We believe in radical transparency: if something isn't working, you'll immediately know the problem and the solutions we're implementing.
Can we start with a smaller project or phase 1?
Yes. We can either start with a first phase of the project and later scale to other phases or projects, or accommodate all your needs from the start to generate more qualified leads and turn them into sales.