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MARKETING FOR RESIDENTIAL DEVELOPERS & AGENCIES

From renders to sales. Faster.

Brand, campaigns, website, CRM and AI for residential developers in Romania, from our office in Bucharest.

  • A brand that sells before the buyer reaches the site
  • More scheduled viewings from qualified leads, not just form fills
  • CRM, AI and automations so no lead gets lost in email or inbox
€390M+ in sales influenced across 75+ real estate projects in 6 countries

Trusted by leading developers and agencies

From scattered marketing to one predictable sales pipeline

The old way

Excel
Inbox99+
WhatsApp
2.4k
?
?
?
  • 'Impressions' and 'reach' reported as final results
  • Manual follow-ups in Excel, WhatsApp, random CRMs
  • Campaigns judged by likes, not booked viewings
  • Lead quality unknown, sales team overwhelmed
  • No history of conversations with potential buyers
  • Generic presentations and weak market positioning

The ADACITY way

+35% MORE VIEWINGS
New leads
Qualified
Viewings24
  • One partner for brand, campaigns, website and automation
  • CRM, WhatsApp, SMS, email and AI assistant working together
  • Dashboard with leads, cost per viewing, and conversion rates in real time
  • Lead scoring and automations so sales teams talk only to real buyers
  • Clear attribution: you know exactly which client each campaign brought

What you get

A full-funnel system built for residential sales

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A
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Strategy & market analysis
Brand positioning & visual identity
Web setup & integrations
Output

Clear project story and go-to-market plan

Launch & ongoing campaigns (Google, Meta, portals)
Content & video for project awareness and trust
Landing pages optimized for lead capture
Output

Consistent stream of qualified leads

CRM setup, WhatsApp/SMS/email automations
AI sales assistant
Dashboards with real time marketing & sales results
Output

Higher show-up rates, faster sales, less manual work

“Where we previously had a high volume of unqualified leads, today we're talking about a maximum of 10% invalid leads, the rest being people with real purchasing intent. The way they build campaigns educates the audience from the awareness phase, so the interaction with the sales team starts from a much higher level of understanding and intent.”

Mihaela Dumitriu

Marketing & Sales Director, City of Mara

City of Mara
CLIENT SUCCESS STORIES

Trusted by Developers & Agencies

“We worked with adacity on multiple new residential projects, and among all our partners, they were the ones who managed to meet and exceed our expectations. Every time they came up with the best lead generation strategies, and campaign execution was excellent throughout the projects.”

Andrei Marinescu

RE/MAX Magnum Group

RE/MAX Magnum Group

“Our collaboration with adacity spans over 6 years, during which they supported our entire digital marketing activity. In this period we built all 4 residential projects under The Corner brand and went through a rebranding process for the SSAT+ architecture studio. Throughout this time, the adacity team delivered the best technical solutions and creative ideas to generate the results we needed.”

Stefan Sava

Managing Director

SSAT & The Corner

“Working with the ADACITY team for real estate marketing services was a very good experience, thanks to their expertise in the field. The team accurately identifies market trends and client needs, contributing to the development of an effective marketing strategy and attracting as many qualified clients as possible.”

Raluca Nicolae

Senior Broker

Platinum Real Estate

“In the 5 years since we launched the ELA Homes real estate brand, the adacity team has been by our side and provided all the support for its growth and development. They came up with the ideas and implementation we needed to ensure a constant flow of clients into our residential projects.”

Dan Constantin

General Manager

ELA Homes

“The adacity team provided us with a comprehensive, fast, and well-planned digital marketing strategy that delivered excellent results in a very short time. We appreciate the prompt responses and optimization suggestions tailored to DPD Romania's needs. It's a pleasure working together.”

Elena Andrei

Marketing Director

DPD România

“ADACITY doesn't function as a marketing agency, but as a real extension of the sales team. They understood the project in depth, built coherent communication, and completely changed lead quality — from just 15% qualified leads to over 90%. But the real difference comes from how they work: they're a partner you can truly rely on. Every time we needed support, they were there, proactive, involved, and solution-oriented, without friction or conditions.”

Mihaela Dumitriu

Marketing & Sales Director

City of Mara

“On the Privado project, things moved fast, ideas kept flowing, and creativity was never in short supply. We appreciated the responsiveness, the proactivity, and the fact that you never settled for just 'looks good' — you consistently pushed for real lead generation. Exactly the combination you look for in a marketing partner.”

Cosmin Grecu

CEO

MPIRE Properties

How working together actually looks

From first call to launch in 3 clear steps

01
Week 1

60-minute project review

  • You share plans, numbers, current challenges
  • ADACITY reviews funnel, ads, site and data
  • You get a short list of leaks and quick wins
02
Weeks 1-3

Strategy & launch plan

  • Workshops + research
  • Positioning, messaging and media mix
  • Roll-out calendar and KPIs
03
Month 1+

Build, launch, optimize

  • Creatives, site/landing, campaigns live
  • CRM + automation setup
  • Weekly reporting and optimization

Why work with a real-estate-only marketing team

  • Deep understanding of residential buyers, not just channels
  • From brand to AI automations – one partner for the whole funnel
  • Dashboards built for developers: price per sqm, sales velocity, lead quality
  • Experience with off-plan, mixed-use and premium projects
  • We speak the language of banks, investors and sales teams
Real estate marketing team collaboration

Since 2016

Real estate focus

Questions developers usually ask

What types of projects do you work best with?

We specialize in residential real estate developments — from boutique apartments to large-scale communities. Our sweet spot is projects over 20 units where marketing can directly impact sales velocity. We also work with real estate agencies and land sellers who need a structured go-to-market strategy, and we take on commercial projects case by case.

Do you work with developers outside Bucharest?

Yes. Our office is in Bucharest, and we have worked on projects in Timișoara, Brașov, Constanța, Mamaia, Sinaia, Bacău and Botoșani. You'll find them all in our portfolio, next to the Bucharest ones.

What budgets make sense to start seeing results?

Most of our clients invest between 3,000-15,000 EUR/month in marketing. The ideal budget depends on your project scale and sales goals — for developments with 20+ units, we recommend integrated strategies covering branding, campaigns, and conversion. We always start with a diagnostic call to understand your project, timeline, and budget before recommending a plan.

Can we keep our current CRM and sales team?

Absolutely. We integrate with your existing workflow, not replace it. We work with the CRMs real estate teams use (REBS, Pipedrive, HubSpot, Salesforce or custom solutions) and connect our lead generation campaigns directly to your sales pipeline. Your team keeps selling — we feed them better leads, faster.

How fast can we see more qualified leads?

Paid campaigns on Google Ads and Meta Ads typically generate leads within the first week of launch. However, qualified lead volume stabilizes around week 3-4 as we optimize targeting, creatives, and landing pages based on real data. For organic channels (SEO, social media), expect meaningful traction in 2-3 months. We set clear KPIs from day one so you always know where you stand.

How do you measure performance?

We track the full funnel: impressions, clicks, cost per lead, lead quality score, showroom visits and, when your sales team shares data, actual conversions. You get a live dashboard with weekly reporting and monthly strategy reviews. We believe in radical transparency: if something isn't working, you'll immediately know the problem and the solutions we're implementing.

Can we start with a smaller project or phase 1?

Yes. We can either start with a first phase of the project and later scale to other phases or projects, or accommodate all your needs from the start to generate more qualified leads and turn them into sales.