ELA Cotroceni PHASE 1
Apartments where stories come to life
Our third collaboration with the ELA brand — and our most data-driven yet. For ELA Cotroceni Phase 1, we built a full-funnel digital engine that generated 2,100 leads, converted 144 into sales, and maintained a cost per sale of just €479 across 2 years of campaigns.
The Project
144 apartments in 24 months.
The Concept
ELA is an ambitious residential brand developing premium apartments across multiple Bucharest neighborhoods, offering future homeowners the chance to authentically connect with the lifestyle they desire. Located on Strada Sergent Nuțu Ion, ELA Cotroceni Phase 1 was the brand’s latest chapter — a development that needed to sell out within a tight commercial window.
This wasn’t our first encounter with the ELA brand. We had already partnered with the developer on ELA Victoriei and ELA Băneasa — two earlier projects that taught us the audience, refined our messaging, and built the performance infrastructure we’d deploy at scale for Cotroceni. This was our third project together, and it showed.
Our Strategic Approach
Working with ELA across three developments gave us an unfair advantage. We knew which audiences converted, which messages resonated, which channels delivered the best cost-per-lead — and we brought all of that intelligence into Cotroceni from day one.
The positioning centered on lifestyle resonance — connecting buyers emotionally with the way they’d live, not just the square meters they’d own. During the brainstorming for the ELA brand, we realized that no matter how beautiful the architecture or premium the finishes, what matters most is how people see themselves in the story of the apartment they’re about to call home. Every campaign asset was built around this insight.
What We Built
Full-spectrum brand and digital execution
Brand Identity
A flexible brand system that adapts to each ELA neighborhood while maintaining the premium positioning established across Victoriei and Băneasa.
Web Platform
Dedicated website for ELA Cotroceni with immersive property presentation, floor plan explorer, and high-conversion lead capture.
Lead Generation
Full-funnel Meta and Google campaigns running continuously from 2020 to 2022, optimized weekly against downstream sales data.
SEO Strategy
Search optimization targeting high-intent real estate queries for Cotroceni and surrounding neighborhoods.
Campaign Implementation
Two years of continuous optimization
ELA Cotroceni Phase 1 ran from 2020 to 2022 — a period that included a global pandemic, shifting buyer behavior, and volatile ad costs. Through it all, we maintained campaign continuity and kept optimizing. The key was our pipeline approach: we didn’t just track leads, we tracked which leads became viewings and which viewings became sales, then fed that conversion data back upstream.
This closed-loop system meant our campaigns got smarter every month. By the end, we were generating leads at €32 average cost, converting 22% to scheduled viewings, and closing 6.8% of all leads into actual sales — an exceptional rate for premium residential real estate.
Awareness
Lifestyle-driven content showcasing the Cotroceni neighborhood character — parks, culture, and urban sophistication — to cold audiences matching our proven buyer profile.
Consideration
Property-specific content with apartment visualizations, terrace views, and neighborhood proximity arguments, retargeting engaged users from awareness.
Conversion
Direct response campaigns optimized for viewing appointments, with lead scoring that prioritized high-intent prospects for the sales team.
Creative Deliverables
Campaign Results
2 years. 144 sales. Every metric optimized.
By treating ELA Cotroceni as a long-term performance partnership rather than a campaign, we built a lead-to-sale engine that consistently delivered premium buyers at costs that spoke for themselves.
The Verdict
The power of partnerships that build on each other.
ELA Cotroceni proves what happens when an agency and developer grow together. From ELA Victoriei to ELA Băneasa to ELA Cotroceni, each project built on the learnings of the last. By the time we launched Cotroceni, we weren’t starting from scratch — we were deploying a proven playbook, refined over three developments. 144 sales at €479 per sale isn’t luck. It’s experience, applied.